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I thought I’d write about something we can all relate to in this current pandemic. …


I remember my dreams of being a designer before I stepped into design school. The process of creation and building has always fascinated me ever since my dad bought me my first Gundam kit at the age of 5.

Even though it came pre-coloured and with a fixed instruction manual…


I remember my time as a kid, eagerly waiting for the clock to strike 8 pm as I sat excitedly in front of the television waiting for the airing of nature documentaries in the early 2000s, back before Netflix was a thing. I vividly remember this episode on eagles, the…


In design, we often need to take distance to provide a balanced evaluation of a project brief or exploration. Outcomes are similarly derived after careful consideration from multiple stakeholders in order to provide a holistic solution; not just for the end-users but also for all other parties.

Image source: Pexels

In this regard…


After much contemplation, I begin this essay with the title of ’What is the role of a designer in strategic design?’. I had trouble naming the topic due to the need to establish a good balance between the human and structural approach in framing this article.

From my perspective, there…

Shawn Ng

Designer living in sunny Singapore. I enjoy exploring new perspectives that can shape creativity and design.

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