After much contemplation, I begin this essay with the title of ’What is the role of a designer in strategic design?’. I had trouble naming the topic due to the need to establish a good balance between the human and structural approach in framing this article.

From my perspective, there seem to always be 2 general categories of designers especially within the design course I was in, ones whose works seem to be more ‘artistic’ and others who lean toward the ‘pragmatic’ — designing for the masses. Upon reflection, I personally see design as a marriage of both which makes use of the same fundamentals and…